One of the best ways to persuade others is with your ears — by listening to them.
Oral delivery aims at persuasion and making the listener believe they are converted. Few persons are capable of being convinced; the majority allow themselves to be persuaded.
People are usually more convinced by reasons they discovered themselves than by those found out by others.
People have a peculiar pleasure in making converts, that is, in causing others to enjoy what they enjoy, thus finding their own likeness represented and reflected back to them.
Persuasion is better than force.
Remember that what pulls the strings is the force hidden within; there lies the power to persuade, there the life — there, if one must speak out, the real man.
Roughly speaking, any man with energy and enthusiasm ought to be able to bring at least a dozen others round to his opinion in the course of a year no matter how absurd that opinion might be. We see every day in politics, in business, in social life, large masses of people brought to embrace the most revolutionary ideas, sometimes within a few days. It is all a question of getting hold of them in the right way and working on their weak points.
Secrecy has many advantages, for when you tell someone the purpose of any object right away, they often think there is nothing to it.
That which proves too much, proves nothing!
That which we do not believe, we cannot adequately say; even though we may repeat the words ever so often.
The art of pleasing consists in being pleased.
The most important persuasion tool you have in your entire arsenal is integrity.
The object of oratory alone in not truth, but persuasion.
The persuasion of a friend is a strong thing.
The real persuaders are our appetites, our fears and above all our vanity. The skillful propagandist stirs and coaches these internal persuaders.
The secret is to always let the other man have your way.
The tongue can paint what the eye can't see.
The truth isn't the truth until people believe you, and they can't believe you if they don't know what your saying, and they can't know what you've saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting until you say things imaginatively, originally, freshly.
The young mind is pliable and imitates, but in more advanced states grows rigid and must be warmed and softened before it will receive a deep impression.
There is a holy, mistaken zeal in politics, as well as in religion. By persuading others, we convince ourselves.
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